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The Big Key to Creativity

Date: 05/09/2017

CreativityI want to discuss something that is rarely, if ever talked about.

It is I believe, the key to deep productivity and more importantly creativity. It is not for the faint of heart and for few people I have recommended it to others, but have never done it.

The secret is … (wait for it) … boredom.

Yep, bear with me…

In today’s world most people have been reduced from human beings into human doings. 

All of nature is cyclic, and yet humans have departed from this. People have often wondered how I get through so much work in so little time. When I am on, I am completely on.

However, I have also spent considerable amounts of time when I completely switch off.

Most people think of down time as doing things like watching a movie, reading a book or playing a video game, but that isn’t really switching off.

hang out in natureI have had times, when for weeks on end, I will not check emails or phone messages – where I only hang out in nature.

After a period of months of full on work, I can tell you that the first few days are difficult.  I get bored.

This is where most people bail out. They get distracted – they have to start doing something. The boredom feels painful to them and they just want it to go away.

The key is going through this to where you arrive at what I call the “let go state.”

The great author, F. Scott Fitzgerald, once said, “Boredom is not an end product, but rather an early stage in life and art. You have to go by, or past, or through boredom, as through a filter, before the clear product emerges.”

Mary Mann, a researcher into boredom, found that scientifically there are great benefits into going through boredom and it is something that we should embrace.


There are four great benefits I have found when I have been willing to switch off from the world and truly immerse myself in nature:

  1. It has created a tremendous clarity into the direction I need to take in my life. I believe all great endeavours start with “listening” to where we are meant to go, rather than forcing ourselves down a dead end road.
  2. The power of my seminars has always radically jumped after such a period.

  3. happinessMy happiness has jumped significantly. I believe that one of the reasons that people in the western world are unhappy is they will not go through the “let go cycle.”

  4. Some of my biggest ideas have emerged during these times. Some of these ideas have made me serious money – so much for the theory that I was wasting my time – it was time well spent.

As I said in the beginning, this approach is not for the faint of heart. I would get a better result if I just tried to sell you the latest social media strategy to make a million in five minutes – but that wouldn’t be the truth. I believe getting really, really clear before you start launching any strategies is infinitely more powerful.

Profile photo of Brendan Nichols

By Brendan Nichols

Brendan Nichols has the audacity to believe you should work a little for a lot and shows his clients how he averages three months holiday a year. He is financially independent and a best selling author, published by the giant publisher, Harper Collins. He has appeared in the media dozens of times and about a million people watched an exclusive ABC television documentary on him. He has trained tens of thousands of people, on three continents. He originally started from nothing and had several successful businesses before he was an educator. One of these businesses was a highly successful Real Estate project marketing company, where he launched major campaigns.Brendan’s specialty is showing you the steps to make more money and have an amazing life in the process.To get more information, go to


  1. Profile photo of Grant

    Thanks Brendan, great article. It always amazes me that the first question most people ask in business conversations is ‘ARE YOU BUSY!’ as if its a determinant for job satisfaction.

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