All Topics / Creative Investing / What’s wrong with this ad?

Viewing 13 posts - 1 through 13 (of 13 total)
  • Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    Hi all,

    I have advertised a lease option property and am getting loads of “looks” but not one single enquiry…so something is wrong.

    Would any of you mind taking a peek and giving me some feedback?

    http://www.trademe.co.nz/structure/auction_detail.asp?id=36303125

    Thanks heaps
    Anne

    Profile photo of calvin_thirty4calvin_thirty4
    Participant
    @calvin_thirty4
    Join Date: 2004
    Post Count: 556

    Hi seaqueen,

    For me personally – I was a bit put off by the building date! It reeks of old and mould.

    And I don’t like it when some-one tries to hurry me up! the more you push, the more I push back. So the:

    We have had a lot of interest in this property since I advertised it 2 weeks ago and it’s seriously possible this offer will not be here tomorrow! So be really quick on this – I need it sold.

    doesn’t put me in the right frame of mind either. Every-one knows that the vendor would rather sell today than tomorrow and doesn’t always need to be pointed out. If you need to fill the space then highlight more features.

    Sorry – you asked……

    Cheers
    C@34

    Our greatest weakness lies in giving up. The most certain way to succeed is to always try something one more time.
    – Thomas Edison

    Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    No, thank you! I appreciate your reply. Will make some small changes and see how we go.

    Am also running an ad in the “Rent” column:

    http://www.trademe.co.nz/structure/auction_detail.asp?id=36413861

    Cheers for now
    Anne

    Profile photo of XeniaXenia
    Member
    @xenia
    Join Date: 2002
    Post Count: 1,231

    hi Anne,
    sounds like a great home! Have you tried advertising elsewhere?

    we find that advertising simultaneously in more than one place is helpful!

    We buy properties in Adelaide. Immediate Cash Settlements, No Real Estate Agents, No Fees.
    [email protected]
    phone 0412 437 582

    Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    Okay, made some changes…how does this look?

    http://www.trademe.co.nz/structure/auction_detail.asp?id=36303125

    Thanks again
    Anne

    Profile photo of XeniaXenia
    Member
    @xenia
    Join Date: 2002
    Post Count: 1,231

    sounds much better!

    We buy properties in Adelaide. Immediate Cash Settlements, No Real Estate Agents, No Fees.
    [email protected]
    phone 0412 437 582

    Profile photo of rickottonrickotton
    Participant
    @rickotton
    Join Date: 2002
    Post Count: 24

    I suggest you put some meat in the copy and remove the advertizing jargon.How about the costs, the money required to get involved.Price on application I haven’t found sits well with buyers.Listen to a teleconference I had last week with a student of mine and she’ll tell you how she changed her add style and received over 40 calls…she tells what she had initially similiar to yours and what it changed to.You should grab her ideas it may well assist you in your journey http://www.rickotton.com
    P.S. the link will go up Tuesday

    Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    Thanking you all very much for your input. Yes, Rick, will follow that up. I’ve made some more changes and am getting lots of enquiries (17 so far this morning). Much happier!

    Will keep you all posted. This is a variation on my usual “buy and hold” so all a steep learning curve.

    Anne

    Profile photo of XeniaXenia
    Member
    @xenia
    Join Date: 2002
    Post Count: 1,231

    just wondering, has this property moved yet?

    We buy properties in Adelaide. Immediate Cash Settlements, No Agent Fees.
    [email protected]
    phone 0412 437 582

    Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    Yes, thanks guys, it has. We have a lease option on it with a lovely young lady who is currently paying $200pw rent (the av. for the area is $180) plus $40pw towards purchase price. We ended up having 3 genuine applicants who passed credit checks.

    In the finish, the reply came from placing a small classified ad in the local paper!

    Cheers
    Anne

    Profile photo of Quantum LeapQuantum Leap
    Participant
    @quantum-leap
    Join Date: 2004
    Post Count: 56

    Hi There,

    It seems I need to register on the website to see your ad…You’ve piqued my curiosity – so was keen to see the ad.

    Any chance you can post the copy here (instead of the link)?

    [smiling]

    Regards

    Richard

    Profile photo of AdministratorAdministrator
    Keymaster
    @piadmin
    Join Date: 2013
    Post Count: 3,225

    Hi Richard

    Sadly I can’t – firstly it’s a template which the website provides but also once we got the deal signed up I deleted it and can’t retrieve it. The ad I ran in the paper (where we got the most enquiries) read something like,

    “Rent-to-own, 4 bdrm home South City, perm mat, family sized section. $240 pw. Ph….”

    Cheers for now
    Anne

    Profile photo of Quantum LeapQuantum Leap
    Participant
    @quantum-leap
    Join Date: 2004
    Post Count: 56

    Cool, thanks Anne

    Cheers

    Richard

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