This article is going to give you a specific strategy many business people have used to make, as they say, “Money out of Thin Air.” In other words, to make money with not a lot of work, time or expenses. First, here is something important that you need to realise: You don’t have to be super-intelligent to make money.
Here’s an example: Mike is a sharp business person. He has a poster with a photo of John Wayne in a tough guy pose outside his office door. The words on the poster read, “Life is tough, it’s tougher if you’re stupid.” It’s true, but not necessarily in the way most people think.
Things They Don’t Teach in School: Common Sense and Creativity
Being smart at school is no guarantee of becoming rich. Some of the richest people in the world were not good in school. The kind of smarts you need are the ones they don’t teach at school. They are the common sense smarts that tell you the things that work in the real world and produce real-world results.
I have a lot of clients who are not overly-educated. You certainly wouldn’t call them brilliant, but they follow the formula I outline, and they have done extremely well. This is what I call smart: doing things that work, but not just doing what the majority does. Just following the crowd is one way to guarantee a life of hard work and average results.
This is so important – especially now – and it’s something that we need to teach our kids: the days of going to school and getting good grades, and then going to university, and getting a good job for life are gone. Sure, I would encourage any child to do well in school, but beyond that, I’m not so sure. Years of university, while accumulating more debt than knowledge, won’t always be the best route.
If you absolutely know you want to be a doctor or a lawyer, you need to take that career path; however once upon a time, getting a law degree and becoming a lawyer was a guarantee of lifelong work. Now, there is a new website in the USA that gives automatic legal advice that is more accurate than a human lawyer. The prediction from some experts is, except for lawyers in specialty areas, a lot of lawyers are going to be on the street.
We need to foster creativity in our kids and encourage them to think differently. The future belongs to those who can adapt and change their approach, not the ones stuck in specializations who are unwilling or unable to move with the times. Careers won’t last a lifetime anymore. They will be in constant metamorphosis.
Those who embrace change and the speed at which it occurs will win. Building confidence and independence, so kids have the option to conform or not, depending on what they feel, is best for them. It will probably be more helpful than encouraging our little people to fit into little boxes.
Maximising Profits: A Creative Strategy That Could Increase Your Income
A big reason businesses fail is because they refuse to go and get clients. Savvy business owners are often obsessed with getting more clients. While that is certainly a great place to begin, what if there was another way? Imagine if there was an easier way to increase your business income without huge debt, and without a ton of work.
I call this, “The Maximization Profit Strategy.”
People often say, they want a successful business, but not a lot of them take the time to think about what that means. If they talk about doubling their business, they often think that means doubling their clients. They think if they double their clients, then they double the amount of money that flows through the door.
Take a moment to think about the ramifications of doubling your clients. This means more expenses, probably more staff and more admin help, too.
What if there was an easier way?
Take a close look at the numbers:
Scenario One: Doubling Your Clients
Let’s say you currently have 200 clients. And those clients buy twice a year at $500 each transaction (that is $1,000 for each client every year) = $200,000 turnover
If you double your clients that is now 400 clients – let’s look at those numbers:
400 clients x $500 transaction price x 2 purchases a year = $400,000
Scenario Two: Maximization Profit Strategy
If we took the original clients, increased the purchase price by just 10% ($550 each transaction), and got them to purchase one more additional time, it would look like this:
200 x $550 x 3 times = $330, 000
If we added a special offer of a premium priced product, that was $2,000 and just 35 of the 200 clients took this up, that would be an additional $70,000.
Add the $330,000 to $70,000 = $400,000
We just doubled our turnover, without adding a single new client! AND if we still decide to double our clients and do the above formula as well, we can see how the numbers dramatically increase.
This is just one of the countless formulas I give my clients to apply both online and offline. I am a big believer in working smart, not spending endless hours chained to a desk.
It’s all about thinking outside the box!