Derek Gehl Internet Mastermind 2013 –

I'll be going to the Brisbane event, I mean it's no harm in going, and I'm sure you can at least get a system to create some extra cash. This is exactly what I am after so very excited in learning what he's teaching.

Hi guys

this guy is a master at his craft, but more importantly  you will get to meet like minded people at this event an for 80 bucks not bad at all. Spend 80 bucks on foxtel or  spend 80 bucks and you 

might learn ssome thing new, meet new people and  maybe creates a opportunity 

Just before you go to this session, on a note pad  write what you are hoping to achieve ffrom the event, are you prepared to take action from any advice but more importantly will this event help you in any way to achieve your ffinial goal 

This is how I do this sort of thing. If I run onto or look at a new business venture I assess the business opportunity on its own merits such as start up costs, expertise/skills required, market size, competition, regulation, margin, etc etc. That indicates if its at least feasible. If someone else can do it I assume I can too. 

If I like what I see I look for successful examples in the marketplace and study them for business model, market share, differentiation etc. I'm also interested in poor performers. Why are they struggling? Under capitalised, lack of expertise, product/service demand and so on. It's just as important to understand what works as well as what doesn't.

At some stage I'll either kill or put the idea to the test. For every business I take on I probably assess at least 10.

Starting a business is hard. You need sufficient capital to get to breakeven, a proven business model (or slight variation on a theme) and most of all determination and stickability. 

Gehl sells punters an online model and teaches/coaches the key components of that model. The model has been around since the late 90's with only a few refinements. Most of the change has come in terms of tools to execute promotion and marketing strategy along with cheaper and easy to use tech tools like site builders.

What most don't realise is you either have it or you don't. Most think they do but soon find out it's much harder and requires much more than they are socially, psychologically and physically capable of giving. The success rate for online business is much lower than the offline world and that's 80% die within 2 years. Have a look at how many online businesses there are and then look at how many successful ones there are. It's less than 1%. In fact it 1% of 1%.

If you're at the bottom of the learning curve or want to start a business you have to start somewhere.  

In less time that it will take you to drive there and back I could assemble all the knowledge (and more) he will attempt to impart and all the software tools I need to get started.

Online businesses are anything but passive. They require huge amounts of work and commitment up front and continual tweaking, modification, testing and assessment to remain even remotely viable.

Self anointed internet gurus are a dime a dozen. They all operate out of the same playbook.

The focus of these little tours is not to help you become the next best online retailer. It's to develop you as a customer for more seminars and other associated digital products. 

The point is that if you can't figure out the simple stuff like this on your own with your own resources then your unlikely to achieve anything substantial yourself. The successful innovative people out there are driven self learners. You have to be able to develop self learning skills. You can't run off to a seminar every time you run into a knowledge/skill roadblock.

I'd feel bad taking your money when you can get what you want for niks.

There's a 24/7 seminar called the World Wide Web. It's mostly free

It's pretty straight forward stuff. There's a million forums on the web based around how to be an net wizkid. You soon learn how to sort the wheat from the chaff.

If I ran a small business course nobody would turn up. If I ran an internet business course I'd sell out with out too many problems. People think the internet is the answer to their problems. The reality is it distracts from the real issues in running a business. It's the "Get rich quick" mindset. The internet is a tool. That's all it is. Gehl teaches a particulate selling and marketing strategy. Basically the inet hard sell. A rollover from direct marketing which is well over 100 years old. It's about 1% of what you need to know and in most businesses is barely applicable.

I learnt it in the mid 80's working for AMP selling financial products. The day I left that place was the last day I ever used that approach in business ever again.

But like I said if you know sweet ….. all then you have to start somewhere. I can think of better places though.