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8 Reasons Why Developing Is The Most Profitable Way To Invest In Real Estate...

Finally! - Somebody cracks open the secret world of property developers, and reveals the step-by-step systems successful developers use to amass their fortunes through real estate investing!

 

Dear Friend,

Let me ask you a question...

What do you think when I say the words: "Property Development"?

For most real estate investors, what they think after hearing these words isn't pretty...

Just the thought of developing sends chills up most property investors spines - their eyes widen and they break out into a cold sweat, quivering in their boots, thinking about how expensive, complicated, and difficult a development must be.

Well, maybe not a cold sweat - but they do think to themselves:

  • "It's Too Complicated - There's just so much to manage!"
  • "It costs hundreds of thousands of dollars to build property - and I don't have that kind of money laying around..."
  • "What if the council rejects your development? Then you're stuck with a lemon!"
  • "What about Time and Cost Blow-Outs?"
  • "Anyway, you can't make money out of developing in the current market..."
  • "And I don't have the time to manage a development!"

And after telling themselves this, they don't give developing a second thought.

After all - these are all excellent reasons NOT TO develop.

But if it was this simple, developers would be crazy to do what they do.

The truth is, developing is a highly misunderstood strategy for investing in property which has some massive benefits over more traditional investing strategies - which very few property investors know about.

If you're interested in finding out the edge developments have over other property investing techniques, read on...


So What makes Developing so special?

There are several elements which make developing real estate so special as an investing strategy - but below are the 8 key features that set developing ahead of other investing strategies.

Reason #1. Developing bigger profits

The first, and probably most obvious reason why people get into developing real estate is because they're following the lure of bigger profits.

In terms of strategies for adding value to real estate, few real estate investment strategies add more value than developing.

The principle behind developing real estate is to take a property and maximise its value by improving the way it's used.

This might mean taking a property with one house on it, demolishing it and building two houses on the land.

It's a myth of real estate investing that the true value of a property isn't the house - it's the underlying land.

Just ask a developer.

One simple example of maximising the value of land is when a developer buys a house on a large block of land, and splits the block in two (one part containing the existing house, the other just empty land).

In most cases, the sum of the two plots of land will be greater than what the developer paid for the property to begin with.

Reason #2. Better borrowing

One of the major concerns people have about developing is they fear they will need hundreds-of-thousands-of-dollars worth of cash sitting in the bank to afford to pay building costs.

What they don't understand is one of the major benefits of developing real estate is leverage.

It's a fact that is not well known among real estate investors - developers are able to apply for "Tentative On Completion" valuations for their developments.

This allows developers to borrow a large percentage of the final value of their development - that's the value of the finished houses which are ready for someone to live in.

You'll still need some cash to put into the deal, but through financing effectively you can minimise your cash-in, and get the bank to fund much (if not all) of your building costs.

Reason #3. Multiplication by Division

No doubt you've read about the theory of "Multiplication by Division" in the book "$1,000,000 in Property in One Year" (by Steve McKnight- so you already have a good idea of how it works in practice.

If not, Multiplication by Division is a principle for speeding up the growth of a property portfolio.

It involves having a property increase in value (either through across-the-board market increases, or by actively adding value to the property), then selling the property and investing in two more properties.

Then selling those two properties and investing in four more properties. Then selling those four properties and investing in eight more properties. 8 becomes 16, 16 becomes 32, 32 becomes 64, 64 becomes 128 and so forth.

Developing is a strategy highly suited to the principles of Multiplication by Division because the principle of developing is to maximise the value of a property by improving the way it's used.

(In fact, through subdividing a property and building multiple houses on the land, developers achieve multiplication by division before they even sell.)

Reason #4. More exit points

Although there's usually a greater potential profit to be made by following the development process through to the end and completing the building phase, often developers don't need to lay a brick to still create a tidy profit.

They do this by completing taking a property, and completing the development up to a certain stage - such as completing demolition, completing a subdivision, or obtaining building permits.

Because these are tasks which many investors (and home buyers) fear taking, in many cases they are activities which can add a great deal of value to a property.

And as a result, the developer is able to take their profits early without ever getting to the building stage.

In some cases, a developer can even make more money by not building - rather, just subdividing the land, or even just demolishing an existing house on the land.

Reason #5. You Have More Properties To Choose From

Unlike many other strategies which only work well with very specific types of properties, developing is about improving the way a property is utilized.

You don't have to be limited to structurally sound family houses - because chances are you'll be knocking down the property anyway.

So as a property investor, your options are less limited - you can look for vacant land, run-down properties to bulldoze, houses on large blocks - you could even carve out a niche buying expensive mansions, knocking them down and subdividing the underlying land.

In fact, take a look at the property below. This is a (recently) fully renovated stone period house - about 120 years old - which is sitting on a big block of land (about 800 square metres).

Real Life Development Case Study:

Purchase Costs: $450,000
Building Costs: $450,000
Interest on Borrowings: $50,000
Stamp Duty & Costs: $50,000
Total Cost: $1,000,000
   
Sale Price: $1,259,000
TOTAL PROFIT: $259,000
TIME: 12 MONTHS

Generally if a house is freshly renovated, there's not much you can do to it to improve the value (unless the previous owners did a poor job, or they missed something big).

And as you can see (by the picket fence, roofing, veranda, the detailed paintwork completed) this was a house where no expense was spared on the renovation - and the owners got a good price for the property when they sold.

The person who purchased this property was a developer by the name of Martin Ayles (more about him later), and although he paid well for the property, he didn't want the property because it was a nice renovation.

Sitting on around 800 square metres of land, even though the value of this house had been inflated (because of the renovation completed) it was a perfect development opportunity for Martin.

After demolishing the existing house, and building on the land, Martin made around $259,000 (before tax and selling costs) from the deal.

Reason #6. Receive cashflow while waiting for permits, offsetting your holding costs

One of the fears people have is that it will take months for building permits to be approved by council - and yes, although there are simple techniques for massively slashing the time it takes to obtain council approval, it does still take time for permits to be approved.

But the obvious way to manage the risk of time is to rent the property out, and let the tenant cover much of your mortgage payments while your development is in progress. (Which is one reason why it's usually best to delay demolition until you're ready to go!)

Reason #7. Increased time leverage

Although it's possible to leverage your time with almost any deal, the temptation when completing (for example) a renovation is to pick up the paintbrush and do the work yourself.

For most people, this is not an option when it comes to developing as most of us lack the necessary building skills.

Martin Ayles is no exception - his previous working experience involved selling cling wrap, and working for a supermarket - he's not an experienced tradesperson.

As a result, he hires an experienced builder to project-manage his developments for him.

Martin's builder manages tradespeople, gets the best prices on materials, and looks after Martin's building projects on a day-to-day basis.

This leaves Martin free to find the next deal, work with architects, council and financiers - or to spend time away waterskiing on the Murray River.

In the example below, Martin estimates he personally invested around 20 hours of his own time into the deal, and received a tidy $37,250 profit.

Real Life Development Case Study #2:

Purchase Costs: $224,000*
Building Costs: $280,000
Interest on Borrowings: $22,500
Other Costs: $15,000
Total Cost: $541,500
   
Sale Price $578,750
TOTAL PROFIT: $37,250
TIME: 12 MONTHS

These are just a pair of homes - simple 3 bedroom, 2 bathroom - what we call 'maisonette', semi-detached, duplex homes.

I bought the timber fibro home you see in the photos, had it demolished, subdivided the land and arranged to have the homes built. It sounds like a lot of work, but I really didn't do much.

Plus - because I've done several deals like this in the area, so plans, permits and council approval was simply a matter of following the same strategy that had worked every time before.

You'll notice that in plans, the garages join onto each-other. Don't let this fool you - they're separate properties on separate Torrens titles. As a result, they sold reasonably quickly to two separate purchasers

Reason #8. Longer settlements with early access

People who aim to sell their properties to developers (in the hope of achieving top dollar) usually understand that there are only two things you can negotiate on in property:

1. The Price that the property is sold for, and;
2. The Terms which the property sells under.

And in wanting to achieve top dollar for their property, they're more flexible on terms so that their deal is more valuable to a developer.

A good example of flexible terms which help a developer would be a long settlement with early access to bring tradespeople, architects and planners on site.

If the developer was planning to subdivide the property and build townhouses, he would need time to get plans drawn up, get council approval for his development, arrange development funding - and do all the planning work which is required.

But by getting early access to begin this process, the developer avoids mortgage repayments during the planning stage (as he hasn't yet taken full ownership of the property) and as a result, minimises some of the costs and risks of developing.

So by receiving more attractive settlement terms, the deal is more valuable to a developer and therefore the developer can justify paying the owner more for their property.



But there's a down-side to developing too

These are just some of the major benefits developing real estate - but in spite of the (often massive) up-side to developing real estate, there are risks too...

Remember that question I asked you before?

What do you think when I say the words "Property Development"?

Some of the things that came up were developing could be costly, time-consuming and complicated - and problems in areas such as council approval can be difficult to solve.

  • "It's Too Complicated - There's just so much to manage!"
  • "It costs hundreds of thousands of dollars to build property - and I don't have that kind of money laying around..."
  • "What if the council rejects your development? Then you're stuck with a lemon!"
  • "What about Time and Cost Blow-Outs?"
  • "Anyway, you can't make money out of developing in the current market..."
  • "And I don't have the time to manage a development!"

Well, apart from having to come up with the cash to build (which we've already discussed is a myth because most developers use development financing to fund build costs), all of these are justifiable concerns - (albeit perhaps a little over-dramatized).

But costs, risks, time, the development process, (as well as how you deal with councils etc) are all things which can be managed by taking a few simple steps.


But developing doesn't need to mean big risks

One common theme between every successful property investor who I have met is that they treat their investments like they were a business - they don't just buy, forget and one day maybe sell.

And if you're treating your investing like a business, it's logical to take a leaf out of other successful businesses - like McDonalds - and systemise your business.

The benefits of systemising the process of developing are:

  • You get a more consistent result - after all, if you made a good profit on one deal, surely you'd want to do the same things which worked well over-and-over again.
  • The process becomes easier to manage - you always know what's coming next, you can plan ahead, and you don't become overwhelmed by the task ahead.
  • You'll have a detailed list of the things that can go wrong so you won't miss something important that will lose you money.
  • You can save time and money - by streamlining tasks, you cut the time it takes to complete a development, and as a result cut the holding costs.
  • Plus, you have a clear and consistent yardstick for evaluating deals so that you can compare one deal against another, and work out not just what is a good buy and what isn't - but what deals are the best buys for you.

So when it comes to developing successfully, using an effective system not only helps you to minimise the risks associated with developing - but also maximise the rewards!

The best systems are, without a doubt, systems which have been time-tested and proven in the real-world.

Generally, this means having to develop your own system through a costly (and time-consuming) trial-and-error process - unless you're able to leverage and use someone else's proven system.

This is what's included in Martin Ayles Development Blueprint.


About Martin Ayles:

Martin Ayles is an average tell-it-like-it-is Aussie bloke with an amazing ability to develop real estate for profit.

It's not because he's a skilled tradesman, it's not because he was born into a rich family, and it's not because he had a cadetship at one of the big development corporations - because Martin is none of these things.

What Martin knows about property developing has come from the school of Hard Knocks, where he's notched up over 150 deals in his 8 years as an investor.

Martin doesn't like me mentioning this, but what makes his story of success so inspiring is what he was doing before he was a developer.
Martin left school early and worked in various menial jobs (earning a pittance of a paycheque) - and soon hit a point where "enough was enough" - at age 22, with no prior experience or relevant skills, he decided he was going to be a property investor.

It was literally a life-changing decision for him - now at the age of 30, he's achieved a level of financial freedom which most people can only dream of, with a large portfolio of positive cashflow property - and all the time to waterski he could want - (thanks to his property developments).

But he's still passionate about property developing, and plans to complete more deals than ever this year.


A Proven System For Successfully Developing Real Estate

When Martin started out, there weren't any systems or checklists out there for developers - so Martin had to create his own property development system.

So when I say what Martin knows about property developing he's learned at the school of Hard Knocks, I mean it - his system has come from his own personal successes and costly failures, plus the insights he's picked up from colleagues in the building industry along the way.

Over the 8 years it's taken to build his system, Martin's had the opportunity to put his system to the test on all of his 150+ deals. Whenever the system lets him down (a mistake gets made, something doesn't work or gets forgotten), Martin swears to himself it won't happen again - and he improves the system to make sure it won't!

As a result, Martin's system goes into painstaking detail on the development process.

When Martin revealed his system at a recent seminar, it took nearly a full day to cover his development checklist and share his system for developing.

To give this same information to you takes 6 DVD's, 5 audio CD's and nearly 200 pages of detailed notes, covering practically every step of the developing process, including:

  • The 8 Development Options to consider - choosing which is best for your block, and which development option is going to be the most profitable;
  • Targeting a housing market 'niche' to make your property more attractive when it comes time to sell;
  • Where are the problems with your land? - Martin's 22-point site assessment process for identifying potentially costly issues ahead of time;
  • How to find out what council regulations will allow you to build so that you don't come up against costly roadblocks down the track;
  • Answering the question - Will this deal make me money? - How to crunch the numbers on your development options to evaluate which one is best financially;
  • 11 simple questions to ask the vendor before you buy their property - these questions give you information to help make your offer as attractive as possible, and help improve your negotiation position;
  • Martin's 39-check-points for planning the development - these cover questions to ask your designer/architect, plus the "must-have" items which Martin always puts into his properties;
  • Stage 1 of your development - the Pre-Building stage: Exactly what Martin does before a sod of soil has been turned - from demolition to subdivision to protecting yourself from the building going over-time;
  • The 10 factors to consider when obtaining finance, and the 9 things you must do after finance is approved;
  • The things you need to do when it comes time to take the key...;
  • Your building 'shopping list' - carpets, curtains, tiles, light fittings and everything else you need to buy;
  • And who you need to pay once you've sold the deal;
  • Plus much, much more!

Plus Martin Ayles Development Blueprint contains Martin's specific insights into the most cost-effective and time-efficient ways to develop.

In Martin Ayles Development Blueprint, Martin doesn't pull any punches when it comes to sharing this system, and showing you how it works. He tells the (sometimes shockingly blunt) warts-and-all truth about developing - not just the stories which have happy endings.

Martin explains the process he went through when designing the Martin Ayles Development Blueprint (below)...

I thought - well there's no point in 'manufacturing' something that I don't use myself - and there's no point in giving you a workbook full of fake stuff. So when it came to creating this resource, I just pulled stuff out of my filing cabinet, and I spent a week and a half asking myself:

  • "What do they need to learn?";
  • "What's something that came up that cornered me a bit?";
  • "What's some pressure I've had?";
  • "What's some challenges I've had?";

More Specifically, You Will Learn:

Developing real estate involves many sub-strategies for adding value to real estate (negotiating purchases, subdividing, building, landscaping, adding perceived value, attracting potential purchasers etc).

So Martin Ayles Development Blueprint needs to go through a lot of information.

To give you an idea of exactly what's included over the 6 DVD's, 5 CD's and 190+ pages of detailed course notes contained in Martin Ayles Development Blueprint, here's a list of some of the topics covered in each section.

DVD 1 - Introduction (10:34)

  • The one fundamental principle of real estate which remains constant in any real estate transaction - the principle of Product and Price.
  • Finding a "bargain" price, and how this affects your worst case scenario.
  • Why adding value to peoples lives is one of the easiest ways to make money in any business.
  • A simple tip to make sure buyers don't go cold in cooling-off periods.
  • The places where Martin finds his best deals (and why he's never purchased a property out of a newspaper or the internet).
  • Why 86% of developers go broke - trying to make a killing, and take a killing in the process.
  • Martin refers to it as "Definitely my key to success" - Fair Price Theory. What is it, and how does it work?
  • And much more...

DVD 1: Session 1 - Development Options (30:58)

  • Martin's Development Checklist for residential real estate - the step-by-step system for developing which he uses every day of his developing life.
  • "How to inspect property at 10pm" - something which even someone who works a full-time job can do.
  • Why it's so important to have a system for inspecting properties when you're looking at multiple deals.
  • How a power pole, tree, or bus stop that isn't even on your property can cause problems and cost thousands.
  • Why elevation and facing matters when it comes to developing real estate.
  • A skill every property developer must have - the ability to read plans.
  • Assessing drainage and water run-off - simple due diligence techniques you can undertake just by looking at the land.
  • Councils, zoning, easements and objections - what are they, and how exactly do you deal with them?
  • Three isn't always better than Two - why the development furphy of "more houses on a block means more profit" isn't always true. Often, more houses means less profit!.
  • The housing 5 target markets - and what questions you need to ask yourself about each before you build.
  • How a Deed of Assignment can help you keep doing deals (and keep agents happy) - even if you don't have the funds or capacity to do more developments.
  • Why a modern style home in a vintage area is a bad idea - not just when it comes to council approval - but also when it comes to selling the house!
  • Subdivision myths - why you may be forced to draw up housing plans to subdivide land - even if you don't plan on building on the land!
  • And much more...

DVD 1: Session 2 - Site Assessment (21:24)

  • What to do if the council says "No" - Getting around (and through) the red tape to create a successful development.
  • What's so important about front width, site dimensions, back width, and depth - and how do you interpret these 'numbers' into useful information.
  • How a tree can add tens of thousands of dollars to your developing bill, and stop you from even scraping dirt from your building site -(plus how to identify these problem trees)
  • Power poles, bus stops, road signs - even things which aren't on your property can cost thousands of dollars and add months to your project - do you know what you're looking for?
  • Why "There's no such thing as a perfect development"
  • The horrors of "What lies beneath" - and how doing your due diligence on dirt avoids Environmental Protection Authority problems.
  • Why one side of the street can be better for building in winter than the other
  • The shocking truth about sloping sites - how much 'building up' or 'cutting out' soil really costs (I'll give you a hint - over a certain height, it's a lot more than just hiring a bobcat).
  • How you can catch the sun in your building plans, and sell it for a profit
  • Driveways, nature strips and the Council - how much you can expect access to the road to cost you, and what you'll need to do if you're planning on adding or moving a driveway.
  • Exactly what you can expect to pay for retaining walls and fencing (and how much to realistically expect your neighbours to contribute).
  • A simple trick for cutting through tradies jargon when getting quotes.
  • What is an 'easement', why can't you build there, and what do you do with it? (As well as the obvious question - how do you tell if the property has any existing easements)
  • Avoiding zoning snares - like land which has been split down the middle into two different zones
  • And much more...

DVD 1: Session 3 - Council (20:41)

  • Planning policy and zoning - exactly how to scout out what the council will allow you to build -and what it won't- before you even draw up plans.
  • How savvy developers 'open doors' in the council by speaking the right language
  • True council culture - what it's really like for a developer to deal with the council (not as bad as you think? - Or is it worse?).
  • How guttering can get complicated - 1-in-100 Flood Plan rules and hydrology studies - what do they mean, and when you need to deal with them
  • Save yourself money - Why a verbal quote can quickly cost 10% more than a written quote.
  • How long you can realistically expect to wait for council approval (and how do you find out an accurate figure for your development?)
  • Connecting gas, sewerage, mains water and electricity - can you connect from the street? Sometimes it's not always as simple as it sounds! How do you find out?
  • And much more...

DVD 2: Session 4 - Financial Assessment (15:54)

  • Martin Ayles "Fair Price Theory" - building the right product for the right price, selling it at the right price - and keeping everyone involved happy.
  • Can you make a quick on-the-spot financial decision about whether a deal is a winner or a loser? Martin shows you what numbers you'll need.
  • How much you can sell for - how do you find this out - and why it's a must-do before you even draw a single line on the plans!
  • Martin reveals how to get a formal, written valuation on what your development will be worth when it's completed - before it's even been built!
  • Martin's tips for finding sales data on past sales, quickly, cheaply, and easily.
  • How much can you afford to pay for a property in order to make a profit? Knowing how to answer this question can help you boldly take on other motivated buyers in bidding wars - and win!
  • How to calculate what ends up in your pocket at the end of the deal - and what gets sucked out of your wallet.
  • How to compare apples-with-apples on development options to work out what's best - 1 house, 2 townhouses, 3 flats, 4 units, etc etc...
  • Is it better to do one big deal, or lots of smaller deals? - What deals give you the best return on your money! (and is one riskier than the other?)
  • Joint ventures and capital investors - how can they help, and what is the maximum return on investment you should provide (never a single cent more!) .
  • And much more...

DVD 2: Session 5 - Steve McKnight Feedback 1 (7:23)

Successful investor, real estate expert, and best-selling author of "From 0 to 130 Properties in 3.5 Years" Steve McKnight shares insights on Martin Ayles system, including:

  • The 3-step process for building - Does someone want to buy what you want to build? Can you afford to build it at the right price? How can I check this?
  • Paying stamp duty once is bad enough - but this trap can mean inexperienced investors have to pay stamp duty twice - even if they don't own the property for a single day!
  • Why a "No" doesn't mean your project is dead - and what to do whenever you hear the word "No".
  • Doing your due diligence on the dirt below the land before you build.
  • Why you should approach each property with a mindset of "How much is it going to cost to fix all the problems?"
  • The "10 to 30" rule for money partners, and why you should only offer a return between these two figures if you are borrowing private funds
  • The "5 to 1" rule Martin uses to build his portfolio - how many deals he develops, and of them - how many of his developments does he keep for himself for a positive cashflow?
  • How to be money attractive rather than money repellent!
  • And much more...

DVD 2: Session 6 - Purchasing The Property (4:18)

  • 11 simple questions Martin asks before purchasing a property - these questions give you information to help make your offer as attractive as possible, and help improve your negotiation position.
  • "Give up - and win" - how to give the vendor what they want, and get the deal across the line.
  • How to secure property for $500-$1,000, and essentially hold the property without any interest costs while you work out your development plan.
  • The myth of the 10% deposit when you sign a contract, and why you should never tie up more of your money in deposits than you absolutely, positively have to
  • Having a "bulldozer waiting on the doorstep" - why project management and timing saves thousands and thousands of dollars when it comes to developing
  • And much more...

DVD 2: Session 7 - The Planning Stage (25:31)

  • Martin reveals exactly what information you will need to give your architect, where to find this information, and how to tell your architect what you want drawn up.
  • "Total footprint", "Site coverage" and "Private open space" - understanding the jargon, and what it means to your development.
  • How to build a double garage on a narrow block - Martin reveals his simple space-saving, value adding trick.
  • Slash your building costs with these 3 simple words - and save thousands on the cost of bricks for your property - plus the simple cost-cutting tips which ensure you'll get a quality building at a cheaper price.
  • Glass Saves Money - Martin reveals how his glass sliding doors, large windows and clever design tips cut costs and improve the quality and perceived value of his end product.
  • Bathrooms on a Budget - exactly what bathroom features you need to get the most bang for your buck - and what do you avoid like the plague.
  • Maximum Attraction - hints and tricks for maximising your home's appeal to potential buyers
  • Kitchens and cabinets, and how you can save money on both without compromising appeal.
  • Speeding up the council approval process - this simple technique turns suspicious and untrusting neighbours into fans, and helps to get permits approved faster.
  • The penalty clause - a simple clause for your building contract which means you don't wear the risk of building going over-time.
  • Empowering your neighbours by consulting them on the building plans, and how it will affect them - and how this simple act speeds up the planning process
  • What documents you need to lodge to the council, and what the process is for lodging these in practice.
  • What is the process for surveying and completing a subdivision.
  • Why Martin employs interior designers to design colour schemes that are attractive to up to 80% of buyers, and how this helps him to get the most for his property.
  • And much more...

DVD 2: Session 8 - Finance (4:28)

  • How to have your development project valued at its finished value before it's even started - and how to borrow against this valuation to fund your building costs.
  • Do you have enough? Assessing what cash you need in order to complete the deal - we show you how.
  • Cutting the red tape - the paperwork, forms and contracts involved with obtaining a loan.
  • And much more...

DVD 2: Session 9 - Building (7:46)

  • Insurance: How much should you have, what type do you pick, and why is insurance so important?
  • Disconnecting and reconnecting gas, electricity, phone, water - what you need to know ahead of time in the pre-building stage.
  • Knocking down houses - how to get the bulldozers rubber-stamped by council, and avoid demolition delays.
  • Expensive Trap Alert! - This trap for new developers means a swimming pool demolition will cost thousands more than most people ever expect.- How to avoid getting caught out!
  • Building costs can vary in the middle of the job - make sure you understand what you can expect to pay, and use this simple tip for protecting yourself from exorbitant cost increases.
  • Getting bang-for-your-buck on borrowed furniture - how a couch here and a table there can add thousands (sometimes even tens-of-thousands) of dollars to the value of your completed home.
  • Your checklist for knowing what you need to do at each building stage.
  • Save hundreds of dollars on a new hot water system by installing it late - and why installing a hot water system before someone is living in the house can be costly.
  • Getting around insurance clauses - why insurers won't protect your property if it's vacant for more than 60 days, and how to solve this problem.
  • And much more...

DVD 3: Session 10 - Systems (9:37)

  • The shortest pencil is better than the longest memory - why it's almost always easier and more profitable to run a system than it is to run a business
  • Martin's simple system for estimating the cost of a renovation
  • Square Metres, Square Metres, Square Metres - Why Square Metres are so important when it comes to dealing with renovations and developments.
  • Clear your desk of paperwork - Martin gets a shopping bag full of mail every day, and shows you his easy-to-follow system for clearing clutter and paperwork.
  • Bin it, shred it, file it, archive it - what do you keep, when can you throw it out, and how do you deal with the mountains of paper on each property.
  • And much more...

DVD 3: Session 11 - How Do I Find Sites? (6:16)

  • Why Martin has never purchased a property from an internet or newspaper ad - discover how he finds his best deals.
  • Martin Ayles' "Turn Left Theory" for finding development sites.
  • Why a "Sold" sticker on a perfect development site can mean opportunity for a savvy investor - how to take advantage of this.
  • Dealing with agents - Martin reveals how to build rapport and relationships with agents, plus what type of agents you want to buy from, and what type of agents you want to sell with.
  • Becoming an area specialist - and why the perfect deal might be in your street (in fact, it might even be your existing home!)
  • And much more...

DVD 3: Session 12 - Building A Team (1:30)

  • Financiers and real estate agents - the important 'paper' side of developing property.
  • The Idiot-Simple Strategy for finding good tradies - even a child could build a team of quality tradespeople using this strategy.
  • The 10-or-so people on your team who you'll speak to almost every day - who are they, and where do you find them?
  • And much more...

DVD 3: Session 13 - Steve McKnight Feedback 2 (6:59)

Best-selling author, investor and real-estate expert Steve McKnight re-enters the stage to once again share his insights on Martin's presentation.

  • Becoming a master of the art of getting other people to do the 'grunt-work' for you.
  • Why having a target market for your development increases the chances of earning a profit.
  • How to get the neighbours to become your biggest advocates - not the biggest pain-in-the-neck when it comes to council approvals.
  • Why it's important to check the building site at each stage of the development, and maintain an eye on the progress - even if your builder is trustworthy.
  • And much more...

DVD 3: Session 14 - Brendan Nichols (10:49)

Brendan Nichols is one of Australia's most highly paid business consultants.

His Maverick Marketing and Mindset techniques for generating larger cash profits have put him in high demand with listed Australian companies who pay him up to $2,000 per hour.

On top of this, Brendan Nichols is a best-selling author, has conducted over 100 media interviews, featured in an ABC television documentary on achieving success, and is a professional public speaker with thousands of people attending his dynamic presentations in the USA, New Zealand, Asia and Australia.

Brendan joins the stage to share his unique insights on the psychology of success, including:

  • Finding your "snap point" - how an impossible dead end where you ask the question "How am I possibly going to get out of this predicament?" can create success.
  • How to find your 'why' - your purpose for being (and investing) and how this question can create a "snap point".
  • Your past results do not equate to your future potential - achieving beyond your so-called 'capabilities'.
  • There's a difference between having a good or comfortable life, and being successful or rich - do you know how your current life is affecting you?
  • What are the skills necessary to become successful in business.
  • And much more...

DVD 3: Session 15 - Finance (30:41)

  • How to use the banks qualification process for developers to improve your chances of obtaining development finance
  • There's no point looking at property if you don't know how to pay for it: Why financing is the most critical factor in property investing.
  • Consumer Finance vs Commercial Finance - where does your development fit, and how does this affect your finance and your profits.
  • Martin's simple technique for finding the illusive "Commercial Lender" - the banking "leprechaun" who holds the pot of gold for developers - and how to build a relationship with one when you find them.
  • How to improve your ability to get finance by keeping a portion of your development for yourself.
  • Traditional consumer finance's superiority over commercial finance - but is it a wiser choice?
  • Why paying off debt with a Principal and Interest Loan could bring you one step closer to bankruptcy when developing.
  • Maximising your return on cash using redraw and loan holiday features - this allows you to make more money with less money!
  • Developing property using Low-Doc loans - is it possible? How do you do it?
  • Using a Tentative on Completion to unlock the future equity in your property - and potentially fund 100% of your building costs.
  • Buy More Properties, Get More Loans - How to use structuring to maximise your borrowing capacity
  • Financing multiple deals at the same time? Martin reveals the best ways to go!
  • Cutting Bank Red Tape! How to use banks lending criteria to your advantage, and how to get a copy of your private credit report for free.
  • The little-known strategy for keeping a loan open well after you've sold a property, and using this finance to fund your next deal.
  • And much more...

DVD 4: Session 16 - Steve McKnight Feedback 3 (14:20)

For the third and final time in the Martin Ayles Development Blueprint, best-selling author, investor and real-estate expert Steve McKnight shares his insights on Martin's presentation.

  • Tips for creating the time and ability to invest in real estate - even if your week is full right now
  • As a qualified Chartered Accountant, Steve McKnight looks at the question "How soon do you think about setting up your company and trust structure?"
  • How to define an area and make a start towards becoming an area expert
  • Knowing what you're looking for before you start digging - why it's important to know what the 'right property' looks like before you try to find it
  • Taxing times - if you are going to be a highly successful property investor, you can expect to pay large sums of tax - there's no avoiding it.
  • Individuals, Companies and Trusts - the three structuring 'vehicles', their strengths and weaknesses
  • Saving Tax! - Certain property developers are classed as property traders, and Capital Gains Tax may not apply to them - but does this mean they pay less tax?
  • How to separate the types of profits you make, and the nature of your investments, and as a result avoid tax problems.
  • And much more...

DVD 4: Session 17 - GST (5:11)

  • Three ways you can pay GST - and why it's so important that you get the right GST advice
  • The horrible trap for unwary investors which can see them lumped with an unexpected GST bill - even if they don't make a profit. This trap can turn an otherwise profitable deal into a loss-maker!
  • What is the difference between GST applicable costs (like most building materials) and GST exempt costs (like loan repayments) - and how does this affects your end outcome.
  • And much more...

DVD 4: Session 18 - Q & A (22:45)

Having absorbed all of the information in previous sessions, Martin and his panel of experts puts the seminar to the audience and asks what else would you like to know?

Questions in this segment include:

  • How do you work out the costs you can expect to pay to get development approval?
  • How much due diligence do you do before you make an offer? Is it better to make an offer quickly (to avoid missing out) or should you always run a complete due-diligence first?
  • What do you actually do (in terms of your own time and labour) as a property developer?
  • How much should you pay your builders?
  • At what stage do you start advertising your properties, do you advertise them off the plan or do you wait until they're completed?
  • At what stage do you pay for plans to be drawn up? Before or after buying the land?
  • How does furnishing his units helps Martin to sell them in less time (around 1-3 weeks), and what is the cost?
  • Where do you get information on maximum window sizes, minimum cupboard spaces etc?
  • How does a Deed of Assignment work with an "And/Or Nominee" clause? Are you just doubling up?
  • And much more...

DVD 4: Session 19 - Martin Reveals: "How I Got Started" (27:05)

One of the most common questions people ask Martin after hearing his story is "How did you get started?"

To this end, Martin reveals exactly what he did to make a start in property investing, then renovating, then developing - including:

  • The small handful of improvements Martin used to make to run-down properties to quickly, simply and consistently increase their value.
  • "What to bring with you, and what to leave behind" - Making the hard decisions about what you can afford to keep in your life.\
  • Working out what really makes you happy - and what are just 'signs of success'
  • How Martin made the leap from paid full-time employment to investing full time.
  • Being a good custodian of your money, and how to stand in the gap between money-in and money-out so that you can get what you want.
  • Study, Do, Teach - Martin's philosophy for growth
  • The importance of raising your energy levels (and diet, exercise and nutrition) if you want to get the most out of your investing
  • Why being busy is one of the worst things you can do from a success point of view
  • It's all real, and it's out there able to be achieved - just stop everyone else's story stopping your dream
  • And much more...

Additional Bonus Items (Total Value = $306.30)

Real-Life Case Studies of Martin's Deals - Valued at $49.95

One of the great benefits of buying a day of Martin's time for $5,000 is that you get to travel with him and see the real-life deals which he has in progress.

So we thought we'd save you the $5,000 (and a plane fare to Adelaide), make the trip for you, and film some of the real-life deals which Martin had on the go.

As a result, you get a 'guided tour' of several of Martin Ayles' developments, each at a different stage of the development process (post-demolition, subdivision, construction, completion), as you:

  • Discover how Martin is able to find and negotiate deals;
  • Hear his plan for profiting from each development filmed, and his progress to date;
  • Be taken through the decision making process Martin undertakes for each deal, and;
  • See actual deals in progress, covering a variety of developing options.

Specifically, you will discover:

  • A simple trick Martin uses for working out what he should be able to build on a block of land.
  • Why a completely flat development site isn't always a perfect building site.
  • How in some instances, selling vacant land can make you just as much profit (or sometimes more) than if you built on the land.
  • Exactly how bigger windows and sliding glass doors save money when it comes to developing.
  • Getting the best return for your risk - the concept of "Down, Back, Time, Risk".
  • Strategies for selling faster - how Martin designs the houses he builds to appeal to 80% of the market, and takes away reasons why people won't buy.
  • Building tricks for cutting costs - how to design a house which costs less to build, but is still a quality building with a quality look and feel.
  • Why Martin doesn't install dishwashers, air conditioners and curtains when he builds.
  • How Martin creates a $70,000 profit in around 3 hours worth of work.
  • How Martin knocks $10,000 off the cost of building using an intelligent bathroom design.
  • "The deal of the Century" - why (as a developer) you don't need to get a low-ball price on every deal.
  • And much, much more.

Other DVD information resources on property investing sell for upwards of $60! But we've conservatively valued this DVD containing a real-life tour of 4 of Martin's deals at $49.95.

Quick Start Guide - Valued at $49.95

And finally, with so much detailed information about developing real estate contained in your Martin Ayles Development Blueprint, it's likely that at the end of your studies you will be in one of two positions:

  1. Either you'll be full of valuable information, and eager to make a start on your own property development journey...;
  2. Or, you may be feeling overwhelmed at the detail of the task ahead.

So to help you, the Quick Start DVD was created.

Quick Start is designed to:

  • Break down the developing system to the bare fundamentals, so that you know the simple principles behind every process;
  • Help you to work out the best place for you to begin your investing journey;
  • Answer some of the common questions people have about developing real estate;
  • And encourage you to take positive action towards your own success in real estate.

While watching this DVD, you will discover:

  • How Martin navigates the developing maze to make the process simple;
  • How to overcome any developing fears you have by gathering the right knowledge;
  • The two most important things you need to evaluate on every deal;
  • Starting out - Working out how much you can afford, and what sort of developments are the best to begin with?;
  • Why developments go wrong, and developers go bust;
  • Protecting your down-side, and minimising risk in the early stages of developing;
  • And much, much more...

Access to dedicated development web-site - Value $38.50

Sometimes, investing in property can be a difficult and lonely business. When you're struggling to find the answers for yourself, there are very few places for property investors to turn.

The same goes for developing real estate - which is why we have created a dedicated online community for real estate developers.

Along with your copy of Martin Ayles Development Blueprint, you will receive your access to this dedicated online community, meaning you have a place to:

  • Gain insights on how to develop property profitably by discussing deals and with other real estate developers;
  • Discover market changes before they reach the news media by talking with the people who are on-the-ground and in-the-market day in, day out.
  • Network with other real estate investors, share ideas, and share contact details of recommended tradespeople, financiers and real estate agents.
  • And get support in solving tough problems which you might come across - so that you're never left feeling like you don't know where to turn for answers.

And all this in a dedicated community of property developers - so you don't need to sift through irrelevant posts to find the information you need, from people who are out there doing it too.

24-Months worth of Development Template Updates - Valued at $167.90

As mentioned earlier, even though it's taken Martin Ayles 8 years and 150 deals to polish his checklist to this point, Martin is still constantly improving and updating his development template - adding new items to his checklist whenever he finds a new and better way to develop real estate, or whenever the checklist lets him down and a mistake is made.

That's why Martin has offered to keep you up-to-date over the next 24 months whenever his development checklist is changed or updated, and allow you to access new versions of his checklist for free via a dedicated web-page.

This means you can stay up-to-date with Martin's exact system for profiting from the property market - even if the property market changes.

We've conservatively valued these updates to Martin's checklist at $167.90



What Other People Say:

As mentioned already, Martin Ayles Development Blueprint was recorded at one of Martin's rare development seminars - an event which was sold out well in advance with over 118 people joining a waiting list for tickets.

The event was packed full of information, and a lot of great feedback was received.

Here's just a selection of the feedback we received from the event.

  Attending this event has provided me with a comprehensive guide to developing not available elsewhere. Trust me - I've looked!!  

Andrew Benikos

  Martin Ayles provides excellent material in a very real no-nonsense way. If you want a blueprint on how to develop - Martin is the guy.  

Brendan Nichols
www.BrendanNichols.com

  Martin provided me with specific, detailed information about the life of a property developer, what types of problems come up and how to begin to solve them.  

Sharon Baker

  This event gave me the confidence and knowledge to now begin my development journey. A fantastic resource to now have in my property toolkit.  

Wendy Moore
www.Affluencia.com


OK, How Much Is It?

Putting a price on quality real estate investing information is always a difficult task - and Martin Ayles' Development Blueprint was no exception.

Especially when you consider the Checklist system included in Development Blueprint is the same system Martin built over 8 years of development experience, helping him to do 150 deals in that time.

And as you read above (under "What Other People Say") - there are no other comprehensive guides to developing real estate like this.

So how do you put a tangible dollar figure on this kind of information?

As a professional developer, Martin's time doesn't come cheap.

For the time he personally invests into each deal, he stands to make a much greater return on his time looking for the next deal than he could make from running seminars.

(Take for example the case study mentioned above which took around 20 hours of Martin's time and netted him a $37,205 profit)

That's why spending a day with Martin Ayles, going through the projects he has on-the-go and learning his development process first-hand, will cost you $5,000 for the day.

However, because Martin is recognised as an expert in the industry who achieves outstanding results, other developers regularly make this $5,000 investment to have Martin help them to hone their skills.

But if we were to charge $5,000 for the Martin Ayles Development Blueprint (which takes at least a day to get through) - for most people who want to get into developing real estate, the investment would be too great to consider.

Plus, part of the reason for creating this resource is because Martin wants to make his knowledge and experience accessible to people, and share what he's learned over his years of developing.

But because of time constraints, he's not able to run regular seminars - and when he does, they always sell out.

The last time Martin spoke at a seminar, the 200+ places at the event sold out weeks in advance, with over 118 people missing out and joining a waiting list for tickets.

Tickets at Martin's sold-out event retailed for $695 each - so a recorded DVD copy of this information plus detailed course notes (which is included in Martin Ayles Development Blueprint) is priced very conservatively at RRP $495 (plus P&H).

Now you can tap into the same systems Martin Ayles has developed through years of hard work, and lessons learned the hard-way in the School of Hard Knocks (at a great cost to him)

PAY ONLY $135 TODAY WITH OUR PAYMENT PLAN - To spread your payment over three months with our hassle-free payment plan. Just select the payment plan option when you add this seminar to your shopping cart, and you'll pay only $135 today (plus postage), and then 3 monthly payments of $135 (for a total of $540 plus postage).


Summary of Value

Value
You Pay

194 pages of detailed course notes which further explain and expand your understanding of Martin's development process.

$349.00
$595.00
4 DVD's containing a high-quality recording of Martin's sold-out development workshop
$199.80

5 CD's, providing you with an audio version of the seminar so you can learn in the car, at the gym - practically anywhere!

$149.00
Martin's Development Checklist - the core of his systematic process for developing real estate
$315.00

Bonus Case Studies

$49.95
FREE
Bonus Quick Start DVD
$49.95
FREE

Bonus Access to development online community

$38.50
FREE
Bonus 24 months updates to Martin Ayles development checklist
$167.90
FREE
Total Package Value
$1,319.10
$595.00
You Pay
$1069.10
$495

Martin Ayles Development Blueprint is for you if...

Of course, Martin Ayles' Development Blueprint isn't for everyone.

Although it would be in our best financial interests to sell as many copies as possible, the truth is we're realistic about developing not being suitable for all investors.

That's why we've prepared this list of questions, to help you to make the right decision about whether developing is right for you.

Martin Ayles Development Blueprint is for you if...

  • You have some property investing experience already;
    A little bit of prior real estate experience goes a long way in the developing world - so it's wise if you've already invested in a property or two before (not necessarily developments though).
  • You're a methodical person who is able to work to a process;
    It's OK to want to reinvent the wheel and improve the way you do things - but systems and processes will be critical in your ability to manage developments.
  • And, You enjoy working with people.
    It doesn't matter how many properties you end up dealing with in your developing - you'll always end up dealing with many more people than properties.

Builders, architects, neighbours, the council - how you deal with all of these people will affect the success of your developments.


It is NOT for you if...

  • You hate solving problems, and working with people to find win-win outcomes.
    In the end, developing is about solving people's housing problems. If the idea of solving puzzles is something which would be draining (rather than exciting and a challenge), then developing is probably not for you.
  • You're new to real estate investing, and you're looking for your first deal.
    Even though Martin got into developing very early in his investing career, the brutal honest truth is that the more real estate knowledge and experience you have, the greater your chances of success will be.
    It's certainly possible to make millions from developing, but as a first deal developing might not be the way to go.
  • You're the type of person who would "have to" pick up a hammer and do the job yourself..
    It's easy to want to roll up the sleeves and want to do the job yourself - but as a developer your money isn't made by saving a few bucks here and there on labour - it's made when you manage the process so everything runs on time and on budget, and then find the next deal and do the same again!
  • You're the type of person who has to have everything their own way all the time...
    Part of solving problems and developing real estate is negotiating a fair middle ground - which means you don't always get your own way. If this is going to be too painful, then it's wise to stay away from developing.

Exceptional Risk-Free Money Back Guarantee

I'm convinced that you'll get a huge amount of valuable information and practical insights out of Martin Ayles Development Blueprint - all of which apply to today's market.

I say this because I've seen the quality of information which Martin provides, and because of the great feedback I received about the sold-out seminar I ran for Martin (the one which was nearly double over-subscribed, and had 118 people on the waiting list for tickets).

So I have the confidence to back Martin Ayles Development Blueprint 100%.

That means if for any reason you're unsatisfied with Martin Ayles Development Blueprint, you can simply return it to us within 14 days for a full refund of your purchase price. - It's as simple as that.

Review the information, go through all the DVD's, listen to all the CD's and read all of the course notes - and if the Martin Ayles Development Blueprint pack doesn't become part of your plan for profiting from property , then send it back to us within the money back guarantee period and we'll send you a full refund.

As you can see, you really have nothing to lose here. What's on offer is an exceptional deal.


What Other People Say About Martin Ayles

Here's what other people have to say after hearing Martin speak at one of his rare presentations on developing...

  My biggest breakthrough for the day was... Listening to Martin and his down to earth and direct talk about what he does and that I can do this too.   M. Hugo, Sydney

  I do not deserve to be middle class!' It was you Marty that made me realise this, and for it, I thank you. I am now squarely 'on the program' and looking forward to a lifestyle that 'middle class' will only ever envy   Aaron Lawson, Adelaide

  I had read all the books, been to all the seminars but still was too scared to put the knowledge into action. Martin not only gave me the confidence but the extra tools you need that the other guys keep to themselves to go out and become a millionaire. I can't thank you enough.   Ben Fitzsimons, Adelaide


Final Words

To do over 150 deals in 8 years is no mean feat by anyone's standards - but it's something which you only come to achieve on the back of a solid investing system.

Martin Ayles Development Blueprint is a comprehensive developing resource which (for possibly the first time ever) reveals a complete A-to-Z system for developing real estate not available elsewhere.

  Attending this event has provided me with a comprehensive guide to developing not available elsewhere. Trust me - I've looked!!.   Andrew Benikos

To secure your copy of this valuable step-by-step "blueprint" of development information, simply select your preferred payment plan (ie. either "Upfront" or "Pay-By-The-Month") and click the "Add To Cart" below.

Warm regards,

Steve McKnight

P.S. - Already, the first print of this product was "snapped up" in just over a week. Many of these were snapped up by people who received Martin's insights first-hand at his sold-out development workshop, and thought the information was worth purchasing a second time (on DVD, CD and written notes) so that they could refer back to over-and-over again.

Given the popularity of this product the first time round, I don't know how long this batch will last. So I'd encourage you to act now to avoid disappointment.

P.P.S. - Remember, you can get access to all this powerful step-by-step development information for only $135 today (for information that is worth conservatively over $1300) with our 3-part payment plan. And with our 14-days "no questions asked" guarantee, you really have nothing to lose.


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