Staging Furniture

Hi Guys,
               Ive been doing a bit of research into Staging Furniture and just wanting to know if anyone has used it and had success.  From some prices I have seen it is quite a reasonable price.

Hi Fredo,

I have staged all the properties I have sold (quite a few now!) and have always sold quickly and usually for the amount I've wanted. I work with property investors and owner/occupiers all the time - and I always advise the same thing... invest a few thousand dollars up front to create the best impression you can.

There has been research conducted that shows that staging a property will sell it for an average of 5% more $$ and in 50% less time. This has certainly been my experience.

Actually I had a client not too long ago who didn't take my advice and stage their property straight away. It sat on the market (vacant) for 6 weeks at which time they thought they would try staging it. Bingo - it sold at the next open home. For the time it sat on the market they still had holding costs to pay (around $3,000 during that 6 week period).

It can be rather expensive to stage a property depending on who you use and where you are, but one way to keep your costs down is to stage just the lounge, dining room, outdoor area (if there is one) and the master bedroom. If you have small rooms, then a good staging company will furnish them with small scale, very light and bright coloured furniture.

Good luck and I hope that sways you!

Jane Eyles-Bennett
Hotspace Consultants - Renovation Guidance for Property Investors
www.HotspaceConsultants.com

Thanks Jane ...

Finally someone has been able to quantify the results of staging a property and I tend to agree with those numbers.  I have not staged any of our renovated properties that we have sold and we can still sell them within a 14 day time period and get a premium price for the property.  We are heading towards staging 2 of our 4 renovations we have on the go at the moment.

My opinions on the subjects are as follows ...

1.  The Display Home Effect:  I do not know about anyone else but when I would into a display home I can usually imagine myself living in one .
2.  The Google Ranking Effect:  It definitely helps if you have a fully renovated, staged home to be at the top of a short list of desirable houses in a given area.  Which makes it sell quickly especially if you are in a down market.

Things to consider:

1.  Staging can be expensive and can eat your profitability.
2.  The moving (knocking it about) and storage of the furniture is an operational consideration.

Like everything we do ... Give it a go ... sort out the teething issues and then do it all the time.

Thanks for your insight Jane.

Cheers,

Jason Moore

Property Traders - We Buy, Fix and Sell Residential Property

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